ESSIE SIGNATURE

MY EMERGENCY PLAN RESPONSE IF I GOT A NO FROM ESSIE:

Emergency plan. IFFFF Essie says no or will water down and change what I really want:

(As your leader I promise that manicure endeavors and dreams will never EVER cease)

IF NOT ESSIE WE HAVE: ELLA & MILA or FOUNTAIN OF YOUTH (<-NAIL POLISH!)

ELLA & MILA: It is declared that they are going to be the best nail polish company, taking their spot RIGHT AFTER Essie and OPI’s permanent reign. Essentially no one above Ella & Mila. Proud of them! ALSO THEIR FORMULAS ARE ALREADY THERE . WHAT I WOULD LIKE MOST, OR AT LEAST THEIR VISION OF LESS CHEMICALS THAT I HAVE TOO, HOW AWESOME! I realllllllly wan’t “no manicures during pregnancy” such a thing of the pastttt :((( —- a huge problem that will be solved!

FOUNTAIN OF YOUTH: WE KNOW THAT WE ALWAYS ALWAYS ALWAYS HAVE F.O.Y. SO THERE WILL NEVER REALLY BE A PROBLEM AT ALL FOR ANYTHING. A BACKUP FOR BEAUTY DREAMS LIKE NEVER BEFORE.

I won’t go near OPI because that would be backstabbing ESSIE. Even If I don’t get to work with Essie, please know they will still always be very much mine and tco.

…. I’ll always be happy for OPI though!! I want the best for everyone!!!! More the merrier rings most true for this beauty category. Also, polish bottles are lightyears beyond ‘near and dear’ to me and manicures are just as important as hair and makeup. your mani (>>>>) is what you can personally enjoy for yourself, honestly most :)

IF Essie does not full-heartedly agree with my vision for my own wishes, I will understand. I’d actually like for them to take this time to be selfish. Thinking in these terms for business reasons. Will this work with what they’ve established and want to continue doing? Is this the branding they want to be responsible for? Etccc…. ? They must self-reflect for business purposes. Me on the other hand —- I never take this into consideration, things I don’t want to hear. It is because I MUST live in happy denial. it will all work out how I want. This way my ideas can flourish in these steps. Whether or not they’ll ever take flight I’ll be over here knowing they’ll fly high xx SOARING! :P XD

Please think very carefully for your own selfish pursuits Essie. Think of me as a hugely ambitious business head honcho that is expecting you to sign your lives away to pinnacles of success, creativity, growth, innovation, and love. No other brand, including my own, would be anywhere close to how my dreams would come true with you. ESSIE.

These ideas came to be as Essie original ideas. Doing this with another company would be disastrous.

Essie logo in raised soft and clear glass, the glass is to also be creamy too. Medium sized bottles. the perfect rounded square. cleanest sparkling brightest white tops, and for really special editions the top will have a glittering golden rim involved. I won’t let my colors go in any bottles that are twisted unless we do a newer twist ??? Might not even negotiate. that rounded rectangle/square is why I am here… Big big reason…. same with the name Essie… which I believe is a woman’s nickname of endearment… !!! ??? That’s too soon. Too scared.

Glad we got this out of the way! Never again!

TOPIC: MENS NAIL POLISH

Boys (even my little brother made a few comments of curiosity I remember!!) like when they are younger, growing up they think painting nails is something they would really just want to try too! They see their sisters doing it and honestly think why can’t we. Seriously!

I know younger boys, around preschool age, who I KNOW are not homo/curious, rather just have average male desires (statistically), but anyways that doesn’t matter— what does is that I see that he feels happier when his nails are painted, or at least it does bring him genuine joy when they are —- when his mommy sometimes paints his nails too! It’s not like a total thing, at all , or a business gold rush. Just let them try it out once, if they ask to themselves! It doesn’t have to be SUCHHH a girls-exclusive thing!!

Nail polish is not off limits to younger boys, and then when it comes to older ‘boys’:

Disclosure —— my Daddy is more dramatic about this than almost anyone else…<3 pray. I love you for who you are Daddy ——- but If I can get YOU to be a loyal Essie customer I can do anything!!! Backstory is that when I was five I would paint my kindergarten teacher’s nails during nap time. I always wanted to play ‘beauty’ as my go-to game. With like babysitters esp. They’d let me do their hair and makeup the whole time. anyways. I would also try to set up a spa in our living room. mommy always had her tips and stuff so I couldn’t paint her nails —- so I tried making my dad my spa guest. He’d always let me, but only like lotions… You couldn’t go near this man with polish, truly even fricken clear!!! please don’t tell anyone maybe. its his deep down awkward fear, he gets freaked out. And many other men may feel this way and they can’t even explain it. we’ll forgive, we’ll understand and we’ll push nothing. BUT THIS IS A CHALLENGE BREWING LNB. I KNOW in my heart that my dad would LOVE “Hand/Nails/manicure-like Treatment session if done right for him. He has great hands and feet btw! ALSO MEN NEED MORE HELP WITH THEIR TOES IF THEY AREN’T GETTING REGULAR PEDICURES! This is seriously ONLY about being tidy and clean, self-care and grooming. Also you won’t have to cut your own nails, everything is also nicely filed and buffed and lasts like this for awhile- we ALLLLLLLL must take care of our hands and feet in this way!!!!!!

^^^^^^ I lived with and LOVE the very least likely person to ever be our customer. I KNOW THAT EVEN HE TOO IS GOING TO LOVE (and really want some things from) OUR ESSIE MEN PRODUCTS! The demand won’t ever be huge or comparable to how much women gravitate towards this specific beauty industry, but I DO see a potential small fraction of target market that should be added to our industry and goals. This portion of the market is not completely taken care of.

Real deal men wearing nail polish: doing this right, not as a kid anymore or even a teen, like when you get older, you have to do it cool. and like —- if you are someone who wants this I feel like you are already cool this way.

So these are the people who are SO cool, COOLEST, looking to them will help us TRY to achieve!!!! :) They are: My Princes (Virgil Abloh actually as first!!! Don’t even dont even and dont even get me started on the colors he chooses. and ALSO my pop star/rock star guys like Harry Styles. Even my JB has made this cool, once in a blue moon I’ve seen him with colors on his nails. This is a to-be totally okayed mens trend. As for Justin, his nails would look super cool/nice plus he’d probably have his coolest trend necklaces on with the look and that stuff, that style. Don’t do it like Shawn and only do it because it’s what you want. I hate to mention Shawn but is it worth it to? to highlight that men wearing nail polish actually can be so stupid and ‘pose’y. Well I want to make sure that this product can be done right for men and that they have colors like Virgil did and also the nicest coolest men in style to look up to for ideas. Also I’m so into little hand tattoos and meanings on your hands—— say for example, painting your thumb black or something is a personal/expressive/memory-like touch to bring together how you feel ——- just try it !!!! Who knows!!!

My husband will be getting manicure treatments and the perfect brother to talk to about this is Mason Disick.